Is Linkstorm a new ad format?
A. Linkstorm can be thought of as a new ad format, but it is really a way of enhancing traditional ad units with navigational menus triggered by a roll-over. The menus contain highly-targeted links leading customers directly to the destinations most relevant to their needs. By separating the banner ad from its navigation we offer customers multiple deep links via menus untethered by the size constraints of the underlying creative. The result is improved brand experience and ad effectiveness as customers find what they need faster, regardless of the size and type of banner.
