Is Lijit competing with ad networks?
No. Ad networks don’t have access to the unique targeting data available to Lijit. Lijit understands your content and your readers thus making a higher value transaction possible. We encourage publishers to try traditional untargeted ad networks along-side or in rotation with Lijit Advertising Services and compare the quality of brands and creative. Lijit’s goal is to be a set-it-and-forget-it solution for our publishers that works better with their site and makes them more money. If you have existing ad tags from a traditional ad network let us know and we can schedule those in rotation with Lijit Advertising Services tags. You’ll continue to make money from your existing traditional ad network relationship – you’ll just make more with Lijit.
