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Is LEADSExplorer a web statistics or a web analytics service ?

April 26, 2017analytics leadsexplorer service statistics web

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Is LEADSExplorer a web statistics or a web analytics service ?

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Not exactly. LEADExplorer is a lead- and sales-tool. LEADSExplorer includes some functions found in web statistics software or web analytics services, but it is not any of these. Much more: LEADSExplorer reveals the companies, the actual visitors and their interest on your website. Aggregation is on company level, not on the website as web analytics/statistics do. The goal of LEADSExplorer is to find leads, to follow-up on customers. The intention is not for having information about your website or your web pages, it is about the visitors. Web analytics and statistic packages are intended to be used by Webmasters, Web designers and Internet Marketing responsible, whereas LEADSExplorer is intended for Sales, the Sales team and Marketing (the latter in case they are involved in the lead generation for the company).