Is Kit Kat Senses a line extension too far?
Peter Shaw comments: Poor old Kit Kat, it doesn’t seem to know whether it is coming or going. Is it a permissible snack or a secret indulgence, a shared treat or a biscuit barrel regular? Since discarding its foil-and-band packaging for a tight-fitting ‘flow wrap’, Kit Kat appears to have lost its moral compass, flinging itself at any consumer desire that comes its way. The brand is behaving like a faded film star who takes on inappropriate bit-parts in TV soaps, muddying our memory of how great he really is. Kit Kat should stop listening to those nay sayers. It tastes great, looks terrific and we still love the brand for what it really is. It needs to just do its thing – and continue telling us about it. …………………………………………………………………………… BBC News 24 , Wednesday 11 July 2007 Burberry brand powers results Peter Shaw, was asked how the Burberry brand has contributed to another set of very good results for the company. Shaw outlined th
