Is iTunes taking a bite out of Apple Corp?
As accounting & business goes to press, the world is still awaiting the judgement of Mr Justice Mann, sitting in the High Court’s Chancery Division in London. Is Apple Computer pushing its luck, trying to sell music in close association with the Apple brand? Or is the famously litigious Beatles-backed Apple Corp displaying its customary short fuse when it comes to all matters musical and appley? Stefan Stern writes Apples have a lot to answer for. If it weren’t for apples, we’d all still be prancing happily naked in the garden of Eden, in blissful ignorance. And as any classicist could tell you, the golden apple fashioned by the Greek goddess Eris led directly to the Trojan war. (It’s a long story). Fast forward to 2004, and the trouble with apples continues. Not so much the fruit – it’s the two famous companies, which have apples as their logo, that are causing all the fuss. Last autumn Apple Corp, the business originally founded by The Beatles in 1968, announced that it was suing App
