IS IT WORTH ADVERTISING VIA MULTICULTURAL TV PROGRAMS?
You may ask yoursel if it’s worth advertising via multicultural TV programs? Yes, it is. Advertising via multicultural TV programs helps Advertisers reach fractions of the Canadian society that otherwise would not consider Advertisers’ ads. These fractions make up a large customer segment of the Canadian market, in fact. According to Statistics Canada, one in five Canadians is not born in Canada. DOES TV ADVERTISING WORK? Television enjoys a long and proven history in terms of message delivery and communication efficacy. It has proven time and time again that TV can be relied upon to achieve an advertiser’s communication objective, and contribute to the achievement of associated business, marketing and sales goals. Product placement and in-content brand exposure in TV programming continues to be a stable media platform for many marketers — especially in big-season premieres. HOW MUCH TIME DO CANADIANS SPEND WATCHING TV? It depends on the demographic group. For the 2009/2010 broadcast
