Is it true that the Red Star on the labelling is a symbolic sign?
The red star is an original icon of the brand, used since the very beginning. Its exact origins are unknown, but we do know that it was a symbol of European brewers in the Middle Ages, who believed it to have mystical powers to protect their brew. During the Cold War, the original design was altered to avoid association with communism (it was replaced by a white star with a red outline). After the end of the Cold War, the original full red star was restored. The colours do not have one, single international symbolic significance: for us, the red star’s principle association is a festive, warm and cheerful mood.
