Is it true that the Heineken Red Star on the label is a symbolic sign?
The Heineken red star is an original icon of the brand, used since the very beginning. During the Cold War in the 60s, this star was perceived as an association with communism/socialism. Therefore, we replaced it by a white star with a red outline. Since this association disappeared we are now back to the original full Heineken red star. The star was the symbol of brewers in the Middle Ages in Holland and the rest of Europe and was said to have mystical power to protect the quality of the brew.
