Is it true that TABASCO® Sauce was so instantly popular in Europe that Edmund McIlhenny opened a London office in 1872 – only four years after TABASCO® Sauce originated – in order to handle intense European demand for his product?
No, this oft-repeated story is entirely untrue. Edmund McIlhenny did not export any TABASCO® Sauce to Europe until late 1873/early 1874, when he sent only a few dozen bottles to Europe in order to stir interest in the product. He did not begin to export Original TABASCO® brand Pepper Sauce to Europe in large quantities until several years later.
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