Is it true that Starbucks logo represents Queen Esther?
No, the Starbucks logo does not represent Esther, the Old Testament Jewish Queen of Persia. This confusion arose from a perceived resemblance between the cover illustration of a children’s book “Esther saves her People” published in 1998, and the Starbucks logo which had been created nearly 30 years earlier in 1971. When we were looking for a logo when Starbucks began in 1971, we wanted to capture the seafaring tradition of early coffee traders. The name Starbucks itself comes from the first mate’s name in the classic novel, Moby Dick. We pored over old marine books until we came up with a logo based on an old sixteenth-century Norse woodcut: a two-tailed mermaid encircled by the store’s original name, Starbucks Coffee, Tea, and Spice. The twin-tailed mermaid, or siren as she’s called in Greek mythology, has come to mean good coffee around the world. Click on the links below to learn more about Starbucks in the Middle East. Facts about Starbucks in the Middle East (English) Facts about
