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Is it true that older websites can get higher ranking after optimisation faster than a nice shiny brand new website?

April 26, 2017brand faster Older optimisation ranking shiny Websites

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Is it true that older websites can get higher ranking after optimisation faster than a nice shiny brand new website?

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A. Yes, this can be true, especially with Google. An older, ‘authority’ site, after good optimization, will usually rise faster in search engine ranking and positioning than a new site with equally good optimization. Google usually ‘Sandboxes’ new sites.