Is it Time to Re-examine Trends in Consumer Behavior & Marketing?
Consumers are part of every major countries economic strength, in fact consumers are a major part of life in today’s society. Living, succeeding, feelings of failure and dying are more related to acquiring, owning, and disposing of stuff than at any other time. To address the problems and opportunities more directly and effectively, the Association for Consumer Research has launched an initiative called “transformative consumer research,” defined as “rigorous and applied consumer research. When we look at consumer trends and related marketing opportunities we must explore poverty, materialism, consumption and its variables, food and health, social justice, access to communications technology, economically challenged groups, immigration, culture, and ethnicity. It is our opinion that there are not enough ad agencies, research firms or university marketing departments considering all of the above elements when researching or teaching consumer trends and marketing. Being observant and kno
Related Questions
- What are the pitfalls of one-to-one/relationship marketing? Given the constant intrusion in their lives, is there a possibility of consumer backlash in the long term?
- We need to keep track of consumer trends over long periods of time. Can Echo do that?
- Does product packaging significantly influence consumer buying behavior?
