Is it through patents, copyrighting, trademarks, or trade secrets?
Answer Dear Phillip, My apologies for the delay; I was out of the office for a few days. To protect the name and/or logo you’re associating with the program, that’s a trademark. Trademarks can be names of products or services, logos, slogans, packaging and even sounds and smells. In essence, a trademark can be almost anything that is used to identify a particular product or service. Registering a trademark grants the owner exclusive rights to the mark within the specified industry. Of course, it’s necessary to research the mark comprehensively prior to filing to ensure that there is no possibility of infringing upon another party. This entails searching the pending & registered Federal and State trademark files as well as the US National Common-Law files. You may be able to file for a copyright as well. Please read this link for further details: http://www.copyright.gov/circs/circ61.html Hope that helps! I wish you much success & happiness in all your ventures!