Is it really cheaper to buy tyres online than through traditional tyre outlets?
In most cases, yes – and there is plenty of published market research to prove it. For instance a market report carried out by tyre pricing research specialists Encircle Marketing in 2009 compared prices over a three month period from May-July 2009 and found that the average price per tyre from pure internet retailers was £69 compared with £89 from national fast fit chains – a difference of over 20% Furthermore, the report found that if one focuses purely on premium brands in order to account for the differences in brand mix between the various retailers, the value offered by Internet specialists was even clearer. For S and T rated tyres the average internet retailer price was £54 compared with £84 with the national chains, a difference of 35%. For H rated tyres the average internet price was £77 compared with £99 (22% difference), for V rated tyres £71.60 compared to £101 (28%) and for W,Y and Z rated tyres £112 compared to £147 (24%).
