Is it really a better value to buy pink sapphire and diamond rings online?
Yes, because higher competition drives down prices and improves quality. Traditional brick-and-mortar jewelry stores have high overheads and can often be the only jewelry store in a given area. They also have to keep inventories, which can include items that are less profitable, so they may need to tack onto the price of other pieces. Online sellers have lower overhead, less inventory on hand, more variety to choose from, and we must compete with a vast number of online merchandisers. We have to keep our quality up and our prices low to stay in business. And that means that a great price for your pink sapphire and diamond rings are just a mouse click away!
