Is it possible to run a Fair Trade company on a large scale?
Fair Trade fashion is not easy. It has taken an extremely dedicated team of people both in the UK, Japan and all our producer countries to drive the success of Fair Trade fashion and overcome the challenges. One important characteristic of Fair Trade is its commitment to producers. That means that relationships take a long time to build up, so ethical fashion must be part of a greater movement, not just a trend. If more fashion companies commit to ethical sourcing and production, then there will be enough to meet the demand from consumers, but it won’t be an instant thing. If customers continue to demand high standards from clothing brands, and continue to be interested in the way their clothes are made, then we see the ethical fashion market becoming a permanent and prominent sector of the industry.