Is it possible to create a logo/trademark to represent an official UC Berkeley department, program, or initiative?
Yes. The campus has many official programs and services, associated with its education, research, and public service mission, which are targeted to specific internal and external groups, so it may be necessary to create a new logo for branding and marketing purposes. We strongly recommend, however, that you consider the campus’ overall branding strategy and trademark protection efforts when you begin the development process. Please feel free to consult with OMBO at ombo [at] berkeley [dot] edu or 510.642.9120, during the beginning stages of the process. Affiliate and student organizations may be governed by specific University or UC Berkeley policies which limit or exclude use of the University’s trademarks for purposes other than identification.
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