Is it necessary to customize the survey or are standard questionnaires acceptable?
A standard survey can be utilized effectively if all of the questions are relevant and all of the critical behavioral areas are included. On average, it takes one minute to answer each question and provide comments. If questions are not appropriate given the organization’s culture or individual’s role, the respondents waste much time. If someone is being rated by twelve people and five questions are not relevant, one hour of time is wasted. Now, consider a project in which 200 people are rated. A custom-designed survey will fit your needs and support the organizational culture and mission. Pre-work in designing an appropriate survey pays-off in the long-run.
