Is it necessary to create a “burning platform” in order to create awareness of the need to change?
A “burning platform” is a term used to describe an extremely urgent or compelling business situation in order to convey, in the strongest terms, the need for change. Using this process, you can get peoples attention and build awareness of the need for change very quickly. The only caveat is that not every change can have a burning platform. If this were to become the norm, employees may begin to ignore the message (not everything can be an emergency). As the old story goes, you do not want to be caught crying wolf for every change, in case you find yourself really faced by a wolf and no one responds to your call.
