Is it legal to give a senior citizen a discount purely on age grounds?
You could also offer a student discount. Students come in all age ranges. If the offer is equal to the OAP discount then there is no problem. Or use my solution to a friends enquiry regarding the same problem. I contacted several charities that help the old folks in his area and the local council. I told them that he was willing to offer a discount to OAP’s but did not want to advertise it. They put a free ad in their next newsletter – Bullseye!