Is it important to prioritize stakeholders when building a Value Creation Map?
Absolutely. It’s crucial to identify all key stakeholders and ensure they are addressed in the strategy. Top level stakeholders are usually financial stakeholders and customers in commercial organization and communities in the public sector. Their needs will provide the input for the stakeholder value proposition. Once identified you must then identify the core competencies and the resources required to deliver to the stakeholder requirements. If your key stakeholders don’t appear on your map then there’s something wrong with the map or you haven’t thought through whom the key stakeholders really are. The Value Creation Map is an extremely valuable contribution to the tools and frameworks available to practitioners in the field of strategic performance management. How did the map come about? It evolved from analyzing and learning from the work of many people in the area of strategic mapping. The work in mapping strategy was developed in the military hundreds of years ago. It was then b
