Is it important for restaurants to be featured in food guides like the Michelin Guide?
I don’t think so. Maybe five years from now. Michelin stars are good if you cater to that segment. But if you cater to mainland gamblers, I don’t think so. Of course, at the bottom end, it is always better to have one star than not. If you get it, maybe it is good, so that people at least have the idea to try your restaurant even once. It doesn’t guarantee you good business, that’s all that I am saying. Is word of mouth more important? I think so, at least in Macau. A market leader Chan Chak Mo is the main shareholder (61.82%) of Future Bright Holdings Limited. He is the group’s managing director and executive director. Future Bright Holdings Limited is one of the leading restaurant groups in Macau, owning 16 restaurants with a total gross floor area of 55,428 square feet. In 2009, the group opened its first franchised Pacific Coffee store in Macau and four more restaurants at Lan Kwai Fong Hotel. In mainland China, the group has a carnival amusement park division. As of 30 June 2009,
