Is it imperative for organizations to write a crisis communications plan, and why?
The short and sweet answer: Every organization should have some form of a crisis communications plan, as every organization runs the risk of having something go wrong at some point. Braud’s thoughts: “[A crisis communications plan] should be something that every organization should have without fail; however, it’s something that most organizations fail to have. If you fail to plan, plan to fail. A crisis, more often than not, is something that you could make go away before it ever happens. Usually, a crisis happens because somebody neglected to nip it in the bud. Toyota is a perfect example right now. You know that you run an automobile company, you know you will have recalls, and you know what parts are going to fail you the most.” Braud’s suggestions: An organization should write out 100 or more plan templates that cover every possible worst-case scenario. 2. How and in what ways can PR practitioners prepare for the unexpected? The short and sweet answer: If you are properly prepared
