Is it good professional business practice to send out unbranded communications?
Of course not. Branding is one of the cornerstones of any businesses success, and is increasingly important in an environment where traditional advertising is less effective. The number of important branding opportunities missed by failure to use high quality business email signatures is unfathomable. Of course, the email signature you use must be designed by professional graphic artists and coded by software engineers who understand the many nuances of email. Here are a couple more reasons: • Data published in 2005 indicates that email recipients are more likely to trust fully formatted HTML emails than plain text emails. This is a reversal of previous findings, and represents an important trend in email. • The adoption of “branded” email by Fortune 500 companies has surged during late 2004 and into 2005. It is now commonplace.
Of course not. Branding is one of the cornerstones of any businesses success, and is increasingly important in an environment where traditional advertising is less effective. The number of important branding opportunities missed by failure to use high quality business email stationery is unfathomable.
