Is it feasible to supply all the glasses which would be required for viewing 3D television programming?
Assuming there are 220 million DD viewers, we can still supply the glasses, which are currently procured from the UK and cost between Rs 3 and Rs 5 per set. These glasses are different from the ones currently used for 3D viewing and use analglyphic gels and digital filters. It can be done by tying up with advertisers of certain products, and even the ads inserted within the shows can be made using the same technology.