Is It Essential That Business Market Managers Recognize Which Prospective Customer Firm Is Having A Buying Orientation?
It is very essential to have a buying orientation because customers are the ones who have to purchase the product produced by the firm. The new product and market strategies stress on the need for making the product which fully reflects the customer’s tastes and needs. The buying decision is an important decision and reflects many environmental factors which needs to be understand by the production team and marketing managers if they really want to be competitive and profitable in the industry.
