Is it easy to attract top management talent to international companies, or should a foreign investor consider bringing in expatriates?
“Importing expatriates can be necessary if your business is a new concept in an emerging country since local management talent may not yet exist in ample supply. An expatriate may be the only option if a company is to ensure that a new branch office meets international standards. That said, expatriates are not considered a good option in the longer term. Expatriate managers require a lot of time to adapt to a new culture and lack the personal relationships that are important to doing business in Asia. As well, traditional expatriates are rather expensive to be supported by smaller business revenues in emerging markets. In the long run, most companies localize their senior management positions. Asian cultures consider personal relationships to be very important and deep knowledge of a local business culture can only be acquired by those who have grown their careers within it. Locals or localized expatriates are the best option for most companies. (For those who may not be familiar with
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