Is it easier to get franchisee buy-in for investing in energy efficiency with the current economic crisis?
DG: The answer to that is yes. The most interesting thing is when you start talking about each of these different elements we’re trying to put into the structure, you start talking about the return on investment. For the longer-term investor, that’s never been so much the problem, because they understand the longer-term economics. For the shorter-term investor, you have to get them convinced. And this is our role to get them convinced that these technologies, if they carry that cost, if they go out and borrow the money to build the facility and they add these features, they’re going to have a positive cash flow situation from day one. It’s like carrying the additional cost for a high-efficiency air conditioner in the mortgage of your house; the incremental cost may be an extra $10 a month, but if you’re saving $20 or $10 a month, positive cash flow. So we’re constantly trying to educate the franchisees, so they understand that most of these things we’re doing make total sense from day
