Is it difficult to sell wine in the cocktail atmospheres of Moon, ghostbar, and Playboy?
No. Wine sales have increased across the board in every one of our venues here. The younger generation has taken up the wine glass as well as the cocktail, so we have bottle menus in the nightclubs. We do high-end Cabernets, first-growth Bordeaux, and a small selection of Champagne that consists of Krug and about seven different vintages of Cristal in ros and brut. We also have two three-liter bottles of Cristal, which is quite rare. They make very few of them. Its a nighttime atmosphere, so we sell a lot of Champagne. Its a big part of the nightclub business. How often do you have tastings for your staff? We taste blind two or three times a week. We place three glasses in front of each serverit could be two whites, a red, two reds, a whiteand they go through the full process blind. They enjoy learning because it helps them increase their sales. Education is big for us. We use the hedonistic scale, which is basically letting our staff judge the wine based on how much they enjoy it. You
