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Is it better to use the same or different email reply address while sending multiple enewsletters?

April 26, 2017address different email enewsletters reply

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Is it better to use the same or different email reply address while sending multiple enewsletters?

1 Answer

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Different reply-to addresses for each newsletter allows you to track replies and manage responses better, while a single address could be a problem if one newsletter generates more spam complaints and bounces than the others.