Is it a Professional Web Designer or Web Design Company?
I bet since we are a web design company you thought I was going to say “yes, yes, yes.” Sorry to disappoint, but no. Although you should start with a web design company / professional, they shouldn’t determine the final design and functionality of your site. Who could it be? The answer is — your customer! Your customer is the one who should determine the way you design and implement your website. No, I’m not talking about going to each one of your customers and asking their opinions. I’m talking about monitoring your customers’ behaviors using an analytics software. With analytics software you can evaluate how people are getting to your site and the paths they are taking once they arrive. Our Internet Marketing Department has experience helping many clients develop a plan to gain the maximum benefit from their web site by analyzing customer behavior. Most times we find that even though a website is designed very well, it can still fall short in reaching a target audience. This usually
