Is Internet marketing better than traditional bricks and mortar methods ?
It most certainly is a very powerful tool when it comes to small business online advertising. Whether or not it is better than bricks and mortar advertising really depends on intended audience demographics. As example; if you know demographic age groups of your targeted audience to be at a senior citizen level then it is probably better to continue to apply traditional marketing methods. The reason is simple; percentages of senior citizens who have adopted Internet use is relatively low. If on the other hand your target audience is in the young to middle aged demographic group then an Internet marketing campaign will provide your small business with a tremendous boost in terms of exposure as well as recognition. Needless to say, long-term outlook will be invaluable as middle aged adopters mature. As for a youth group demographic; well you will really gain their vote of confidence with a well established and well presented online presence providing a good user experience. Youthful consu
It most certainly is a very powerful tool when it comes to small business online advertising. Whether or not it is better than bricks and mortar advertising really depends on intended audience demographics. As example; if you know demographic age groups of your targeted Greater Toronto Area audience to be at a senior citizen level then it is probably better to continue to apply traditional marketing methods. The reason is simple; percentages of senior citizens who have adopted Internet use is relatively low. If on the other hand your target audience is in the young to middle aged demographic group then a Toronto Internet marketing campaign will provide your small business with a tremendous boost in terms of exposure as well as recognition. Needless to say, long-term outlook will be invaluable as middle aged adopters mature. As for a youth group demographic; well you will really gain their vote of confidence with a well established and well presented online presence providing a good use
