Is Intel targeting a mass-consumer market here?
It’s more a concept for us of new uses, new users in bulk. We’re not going to target the professional photographer you’re going to sell hundreds of these a year to. If there are 150 million PCs sold a year, you want peripherals and attachments that are ultimately in the tens of millions per year. The price points I think that you have to hit for that are pretty critical. You’re not going to be targeting the professional; you’re going to be targeting more the hobbyist and the home marketplace. How different is this from what you’ve done in the past as far as the design aesthetic? Before it was all about the number of leads on a hunk of silicon. Industrial design is something that’s new to the entire PC industry, except maybe for Apple, which has had a leg up in industrial design of PCs for some period of time. The whole industry is moving toward more consumer-acceptable designs in the products that they put out, whether it’s color or styling or what have you. And we’ve been driving this
