Is increasing social, cultural and behavioral diversity a boon or bane for the CPG marketing companies?
In today’s global village with diminishing geographical and information barriers, resulting Diversity or Multicultures are altering markets and changing buisness landscape. It is prudent to consider the impact of social, cultural and behavioral diversity on understanding and reaching consumers, connecting with them and addressing their needs. For example, how are marketing companies handling the EU market, wtih 27 nation-states and about 480 million people. In Canada and Australia, immgration is the major contributor to population growth, which is leading to diversity and market expansion. Let’s consider the opportunities and challenges.
