Is hockeys popularity waning in Canada?
Reginald Bibby, a prominent sociologist at the University of Lethbridge and author of “The Emerging Millennials,” says hockey is losing popularity in all age groups. “Contrary to the beliefs of Canadian observers . . . interest in the National Hockey League has actually dropped,” he told Canada AM. “It’s just not a matter that there is a drop off with teens, we’re seeing the same thing with adults.” In his new book, Bibby argues that the nation’s DNA is being rewired as immigration and an explosion of new entertainment options for youth is eroding hockey’s mass popularity.
