Is Hill Holiday pursuing a demand-side buying platform strategy?
Why or why not? We are. From an operational point of view, being able to access multiple pools of inventory through one platform makes a lot of sense. And from a technology point of view, when you think about real-time bidding and the challenge of making decisions in milliseconds, appending third party data, etc. it’s hard to imagine how that could be done effectively without a demand-side platform. What is your view on ad exchanges? And your clients’ view? I’m a big believer in exchanges. My team actually makes fun of me because I talk about exchanges all the time. But when I look at some of the core characteristics of exchanges – the auction model, data overlays, and real-time bidding – it’s pretty clear that this represents an opportunity to deliver much stronger results for clients. Separate from what exchanges have the ability to do, I look at the sheer size of the opportunity. I know you’ve written about the Think Equity research on this market. If you dig into some of the tables
