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Is helping organizations with “social media strategy” (whatever that means) the domain of front- or back-end experts?

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Is helping organizations with “social media strategy” (whatever that means) the domain of front- or back-end experts?

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This question could start a fight. On the back end, while most of the social utilities don’t require much technical knowledge or ability, they are based on technical platforms, the understanding of which may help large entities better exploit social networking to support their organizational goals. That’s the case for letting IT run your emerging social media activity. On the front end, remaining too technology-focused might result in getting tools in place without any kind of strategy. (e.g., “We’ve #got# to have a Twitter icon on our homepage.”) Have at it.

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