Is hardwired over the mast or inside the mast better?
It depends. Coaxial cable for video over the mast has a very poor track record and typically fails due to fatigue of the inner conductor. Specialized cables for video in high flex applications built into the mast wiring is probably the best solution if factory installed at the time of manufacture. Retrofit cables into the mast are typically expensive to buy and install. Cable reels used on the mast are OK for low cycle use (unless a very expensive cable reel with long spring life is used). LIFTek hardwire cable systems are easy to install, easy to replace, cost less to start with and have a very long life.