Is hair lightener the same as bleach?
yes it is most certainly bleach (look for the word “persulfate” in the ingredients list) anything that is able to lighten dark hair to blonde HAS to contain bleach – there is unfortunately no other way except for a high-lift tint (although these are not available to buy in stores, they are for professional use ONLY) the reason these companies market their products as “lighteners” or “pre-lighteners” is for fools that don’t want to use bleach so see something marketed this way and are more likely to buy it, it is just a marketing PLOY. also bleach is NOT peroxide (for the uneducated individual above me) peroxide is a completely different componant entirely and something that is used in ALL permanent dyes regardless of if it is a bleach kit or not, it is what MAKES the colours permanent.
