Is graphic design based on fractal geometry?
Graphic design often seeks to disturb. Hence, it does not necessarily seek balance. But when it does, it inevitably injects fractality. How does fractal geometry apply to economics in general and the stock market in particular? Business cycles are oscillations that take a few years to go up, then a few years to go down. But economists must also consider long cycles, as well as faster fluctuations that are not called cycles, but might have been. There is an old adage on the stock market that price variation is exactly as rough on small scales as it is on large scales. This notion was not taken seriously, but in the 1960s I took it literally and developed its many implications. It is now widely called “scaling.” A striking fact is that it allows, and almost demands, sudden crashes. This led me to propose models of price variation that, compared to alternative models, are not only far more accurate, but also simpler and more “efficient” in terms of consequences drawn from a small number o
