Is graffiti art a direct result of post war advertising?
Is it a coincidence that graffiti was spawned in New York, arguably the world’s most advertising saturated and simultaneously most media savvy city? One can argue that graffiti is the by-product of a society inundated with advertising. After all, both seek to do just that. Advertising and graffiti function on a Phenomenological dimension to awaken the viewer’s curiosity. On one level they rely on the sheer amount of coverage and penetration, and on a deeper one they rely on the quality of the delivery to embed themselves into the human consciousness. The aim of this dissertation is to explore the deeper affinities and differences between advertising and graffiti on a theoretical level but similarly look at both these realms in relation to other modern forms of expression such as graphic design, illustration, stenciling, stickering, and subvertising. Through individual research, and by looking at various theorists I will attempt to establish some points of contact between the two and in
