Is Google Squandering Its Biggest Asset?
One of Google’s biggest assets is trust. The company’s founder has admitted that adopting the “Do No Evil” mantra purposely set a very high bar against which to judge every company action — often making it impossible to take the easy way out, even when the “right” solution was more a lot complex. However, over the past few years, the company has repeatedly distanced itself from that mantra, and we’ve all been seeing it in certain actions the company has taken. Earlier this week, we noted that it would be a mistake for anyone to trust Google to look out for the best interests of users, but you need to admit that Google often made that explicit promise, with both its mantra and actions, that it would, in fact, look out for the best interests of users over its own short-term goals. The company’s execs clearly stated that its own long term advantages would be best served by watching out for its users best interests, even if it sometimes went against short term advantage. Yet, with actions
