Is Google going to sell airline tickets?
No. Google has stated that it does not intend to get into the business of selling airline tickets or setting airline ticket prices. It will only analyze the fight information made available by the airlines, provide results on Google.com, and then drive prospective customers to travel agency and airline Websites where they can purchase tickets. Will Google lock out Bing from ITA data? Probably not. Google says it will “honor all existing agreements” that ITA has with sites like Bing that license its data. The search giant also says it hopes to add more licensing partners who want to access ITA’s data. What does Google flight search look like now? If you’re looking for a flight on Google, right now all you get is a basic search box at the top of the results page. You can enter departing and returning dates using Google’s current flight tool, and then select from a number of travel sites where you can send the search query. Google does not currently provide any information about pricing.
