is Gone – Is South African Soccer Ready For the Carnage That Will Follow?
There is a lot of money pouring into South African soccer. Sponsors are falling over each other to get a piece of the game. When one sponsor leaves five are in line, bidding to fill the void created. SAA left MTN filled the void, South African Breweries (SAB) left they were quickly replaced by ABSA. When it came to TV coverage and subsequent sponsorship arbitrators separated the protagonist in favour of Supersport International. But is South African soccer worth it’s current billing? Step aside and have a strong hard look. The free market history is full of economic illusions that have all ended in blood on the floor and a lot of tears. In the 1980’s we had the junk bonds as thought out by Michael Milken of Drexel Burnham Lambert. He thought out a scheme that lured a lot of money by investing in bonds issued by companies that were not strictly investment grade (so the name junk bonds). Because these companies were not investment grade the interest charged on the bonds they issued was h