Is Golden Boy Promotions working its way to the top of the American Promoters list?
For those of you who read this column on a regular basis, you might realize that I often praise great promotions. Lately, some of the most innovative work has been done up in Canada, as they have hosted two shows during Auto Racing weekends, and both shows were highly successful. Cross promotion is the key to generating huge box office appeal, and Top Rank does this with Miguel Cotto fighting on the Eve of the Puerto Rican Day Parade in New York City, and Irish Ropes Promotions employs a similar strategy with John Duddy fighting on the Eve of Saint Patrick’s Day in New York. Golden Boy Promotions took the nationalism theme one step further and made a World Cup of Boxing, centered on the Daniel Ponce de Leon vs. Rey Bautista world title bout. For those of you who missed it, the entire card pitted Filipino fighters against Mexican fighters, and the show looked successful. The television outlet, which is the key to any great show, was HBO’s “Boxing After Dark”, and the viewing audience sa
