Is Going Green a Competitive Advantage?
IT managers will be under pressure to extend product life cycles as the concept of “total carbon cost of ownership” becomes more widespread, said IDC. In a survey released today, the analyst firm said almost a third (30.1 percent) of IT executives surveyed said that awareness of IT supplier’s green credentials was of little importance. However, a further 27.4 percent said they would like to understand the green attitudes of their suppliers. The survey, which interviewed 854 IT professionals, also revealed that 28.6 percent of IT managers saw green technology as a “moral obligation,” and 23.8 percent said it was the responsibility of IT suppliers. Further, 12.2 percent saw the implementation of green technology, under corporate social responsibility agenda, as a competitive advantage. Martin Hingley, chief research officer at IDC EMEA, told Computerworld UK that traditional cost of ownership models will change over the next few years as environmental concerns rise up the corporate agend
