is gevalia a good company for coffee and coffee makers?”
Gevalia, a wholly owned subsidiary of Kraft Foods, is the largest coffee roastery in Scandinavia. In North America, the company sells premium coffee and teas directly to consumers via home delivery. Customers order from a customer service center and a website that was relaunched in August 2009. Gevalia produces more than 40 different varieties of super-premium coffee and tea. Gevalia History It is located in Gävle (Gevalia in Latin). Gevalia was introduced in 1920 in Sweden by the trading company Victor Theodore Engwall & Co. After 120 years as a family company it was sold in 1971 to Kraft Foods predecessor company, General Foods. Most Gevalia Coffee is sold in Sweden, Denmark and in the Baltic area, but some is exported to America. Gevalia began North American sales, via mail-order delivery service, in 1983. Gevalia is perhaps most well known for its introductory offer of a free coffeemaker and other coffee-related incentives. These offers were seen in magazine advertisements, direct
Gevalai coffee makers are available as promotional items from the Gevalia Kaffe Company of Sweden. Gevalia, a highly regarded Swedish coffee company, developed a new marketing paradigm for gourmet coffee in the late 1980s. The company pioneered the mail subscription coffee service that is now used by other coffee companies, especially Keurig in conjunction with Green Mountain Coffee Roasters. At first, Gevalia developed promotional merchandise to offer as enticements to consumers in return for trying their coffee shipment subscription service. The merchandise varied from season to season, and one of the more popular promotional items available through Gevalia was the Gevalia coffee maker. The original Gevalia coffee maker was a standard 12 cup coffee maker with a cone shaped filter housing that fit standard Melitta coffee filter cones. Available in black or white, it was emblazoned with the Gevalia brand name and logo – a three pointed crown to indicate their royal status. Over the yea
