Is Gatorade dropping their Tiger Focus drinks?”
A TIGER Woods branded Gatorade drink is being dumped, but the company involved denies it is due to Woods’ alleged affairs. Pepsico Inc. is dropping sports drink named after Woods from its lineup, but the move is due to sales and not connected with the storm of publicity over the golfer’s car accident and revelations of alleged extramarital affairs. The sports drink, called Gatorade Tiger Focus, is being dropped as part of a broader overhaul of the Gatorade brand, whose sales have slipped this year, according to beverage industry publication Beverage Digest. Gatorade Tiger Focus hasn’t been a strong performer: volume slid 34% in the first 10 months of this year, according to Beverage Digest. The company is discontinuing Gatorade Tiger Focus and some other sublines to make room for a new lineup of products, the publication said. Start of sidebar. Skip to end of sidebar. End of sidebar. Return to start of sidebar. “The decision had been in the works for some months, as Gatorade developed
The sports-drink maker says it decided on the move the week before Woods’ accident. Posted by Elizabeth Strott on Tuesday, December 8, 2009 1:59 PM Tiger Woods just lost an endorsement. PepsiCo’s (PEP) Gatorade division said today it is discontinuing its Gatorade Tiger Focus sport beverage, CNBC reported. The company said the decision had nothing to do with the recent hoopla surrounding the golfer, but that it was a part of a streamlining strategy the company came up with months ago. “We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010,” Gatorade told CNBC in a statement. Shares of PepsiCo were down today 82 cents, or 1.3%, to $63.41. Tiger Focus was the first Gatorade drink to be named specifically for an athlete. The drink contains 25% more electrolytes than regular Gatorade, with 7 grams of carbohydrates per 8-ounce serving, 25 calories, 0 grams protein, 135 milligrams of
