Is fresh better than frozen?
It is impossible to improve upon the quality of a fish that has been bled, cleaned and iced immediately after being caught, taken to a USDA approved facility in Cordova and flash frozen at -20F to -40F. Flash freezing preserves the fish’s flavor, texture and nutritional value in a form that is easily stored, transported at a consistent temperature and used throughout the year. The frozen seafood of today is a much higher quality that the frozen seafood of years ago. There will always be individuals that prefer a fresh/never frozen salmon. It is exciting to receive a fresh fish that has just come from the icy, clean waters of Alaska not 24 hours earlier. Upon arrival, fresh fish require additional and immediate care, labor & use.
