Is Free Advertising A Bad Idea For Salons And Spas?
A lot of salon and spa owners are looking for free beauty salon advertising ideas. That’s OK. . And there are lots of ‘free’ things you can do to promote your salon. . BUT!. And this is a BIG BUT! Trying to attract clients for free is a dangerous game. Here’s the problem. If you find say 3 ways to attract clients for free and your competitors see what you’re doing and do the same then suddenly you’ll be fighting for the same clients using the same free means. Not a very stable way to grow your salon or spa. What if instead you identified 100 different ways to attract new clients. A few maybe free. Most won’t. BUT, the ones that aren’t free to begin with attract better clients who spend more with you over a longer peiod of time. So, maybe one of the paid means of finding clients costs you £10 to get a new client. BUT, their value to you over a lifetime is £500. That’s a £490 return for your £10. It maybe that some of the 100 different ways we identify for you to attracy new clients cost
